Motorola Gives Tech Chalk Talk to NFL Fans

Share this article:
Motorola Inc. has begun an integrated marketing program that uses its relationship with the National Football League to educate football fans about the benefits and features of digital video recording and high-definition broadcasts, the Horsham, PA, company said yesterday.


The campaign kicked off Aug. 25 and continues throughout the 2004 NFL season.


The promotion showcases the Motorola DCT6412 digital cable set-top with dual-tuner DVR functionality. It features Pro Bowl running back Priest Holmes of the Kansas City Chiefs in a national television commercial, Internet banner ads, a direct mail/e-mail program and newspaper ads.


Fans are directed to a Web site where they can get more information about Motorola's dual-tuner DVR set-top technology by accessing Motorola's interactive online DVR demo.


Creative elements will educate consumers on how to get the Motorola DCT6412 from Cox Communications, a digital cable service provider that uses Motorola Digital Cable equipment.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.