Brands value mom—and her business.
In honor of Mother's Day, I discuss how my mother went from MOM to CEO of her own business.
Moms—the ideal multichannel demographic.
The economy may be recovering, but many brands are still offering a range of Mother's Day incentives and deals. 1-800-Flowers.com, See's Candies and Bloomingdale's have each distributed e-mails in the last week pushing gifts for mom and offering discounts.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...