Mother's Day Sales Soared Beyond Expectations

Online Mother's Day sales doubled analysts' expectations, raking in $190 million, according to BizRate.com, Marina del Rey, CA. Analysts had predicted sales would come in at $80 million, up from $14 million last year. Instead, consumers placed 2.9 million orders compared to 250,000 last year. Purchases were evenly split between men and women, and 67 percent of buyers made their first purchases from a different online merchant. The average sale was $66. Flowers, greeting card and jewelry sites received the most traffic.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...