May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Relevancy Becomes More Relevant to Emailers

Three Digital Lessons From the USGA

40 Under 40: 2013 Call For Entries Now Open!

May 22, 2000

Mother's Day Sales Soared Beyond Expectations

Online Mother's Day sales doubled analysts' expectations, raking in $190 million, according to BizRate.com, Marina del Rey, CA. Analysts had predicted sales would come in at $80 million, up from $14 million last year. Instead, consumers placed 2.9 million orders compared to 250,000 last year. Purchases were evenly split between men and women, and 67 percent of buyers made their first purchases from a different online merchant. The average sale was $66. Flowers, greeting card and jewelry sites received the most traffic.