Morsekode is Ritchie AOR

Ritchie Engineering, the maker of Yellow Jacket air-conditioning, hoses and refrigeration tools and equipment, confirmed Morsekode, Minneapolis, as its agency of record.

Morsekode will offer brand development, ongoing creative help and interactive design. Billings were not disclosed.

The goal is to raise the Yellow Jacket brand's profile through the use of print and online marketing efforts.

The work includes a semi-annual newsletter, revamped Web site, automotive and HVAC/R trade advertisements, product demonstration videos and a revised automotive A/C catalog.