More than television

Newegg

Newegg

CarMD.com measures its campaign elements based on DRTV performance analytics

CarMD.com measures its campaign elements based on DRTV performance analytics

Gaiam said its Web life is a much more significant percentage compared with three to four years ago

Gaiam said its Web life is a much more significant percentage compared with three to four years ago

Marketers are integrating their DRTV strategies with online tactics to grow consumer response and improve measurement capabilities.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...