More than television

Newegg

Newegg

CarMD.com measures its campaign elements based on DRTV performance analytics

CarMD.com measures its campaign elements based on DRTV performance analytics

Gaiam said its Web life is a much more significant percentage compared with three to four years ago

Gaiam said its Web life is a much more significant percentage compared with three to four years ago

Marketers are integrating their DRTV strategies with online tactics to grow consumer response and improve measurement capabilities.

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