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Newegg

CarMD.com measures its campaign elements based on DRTV performance analytics

CarMD.com measures its campaign elements based on DRTV performance analytics

Gaiam said its Web life is a much more significant percentage compared with three to four years ago

Gaiam said its Web life is a much more significant percentage compared with three to four years ago

Marketers are integrating their DRTV strategies with online tactics to grow consumer response and improve measurement capabilities.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.