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Newegg

Newegg

CarMD.com measures its campaign elements based on DRTV performance analytics

CarMD.com measures its campaign elements based on DRTV performance analytics

Gaiam said its Web life is a much more significant percentage compared with three to four years ago

Gaiam said its Web life is a much more significant percentage compared with three to four years ago

Marketers are integrating their DRTV strategies with online tactics to grow consumer response and improve measurement capabilities.

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