More Magazine Segments To Be Featured On Early Show

Share this article:
Meredith Corp.'s More magazine and CBS News' The Early Show will launch a new series of on-air segments called "Reaching for More."


The monthly segments will feature More editor-in-chief Peggy Northrop and The Early Show anchor Rene Syler. They will discuss lifestyle issues facing women over 40 - More's core target audience.


Also included in the segments will be features from the current issue of the magazine, such as reader profiles and articles on health, fashion, parenting and relationships.


The segments are scheduled to run weekdays on The Early Show, which is broadcast from 7-9 a.m. on Viacom-owned CBS. Michael Bass and Victor Neufeld are senior executive producer and senior producer, respectively, for The Early Show.


Launched in 1998, More, New York, is published 10 times each year. The circulation rate base is 1 million and the readership claimed is 4.1 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.