More Holiday Shopping Left for Consumers

Share this article:
The average consumer still needs to complete more than 30 percent of his or her shopping with only a week to go before Christmas, according to a new survey by Bigresearch for the National Retail Federation.


According to the findings, the average consumer has completed 68.5 percent of his shopping, up from 52 percent Dec. 10. Men have completed 63.6 percent, and women 73 percent.


Young adults are the laggards. The average consumer ages 18-34 has completed only 62.1 percent of his shopping. Adults 35-54 have completed 68.2 percent, and those 55 or older have finished 75.8 percent.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.