More Holiday Shopping Left for Consumers

Share this article:
The average consumer still needs to complete more than 30 percent of his or her shopping with only a week to go before Christmas, according to a new survey by Bigresearch for the National Retail Federation.


According to the findings, the average consumer has completed 68.5 percent of his shopping, up from 52 percent Dec. 10. Men have completed 63.6 percent, and women 73 percent.


Young adults are the laggards. The average consumer ages 18-34 has completed only 62.1 percent of his shopping. Adults 35-54 have completed 68.2 percent, and those 55 or older have finished 75.8 percent.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.