More Circulation for More
The magazine was founded in 1998. More started with a circulation of 320,000, which was raised to 1 million in September. Reader demand and circulation marketing are said to have spurred the rate base hike at the 10-times-a-year More.
On the advertising side, More registered a 14 percent increase in pages to 395 this May versus 341 for the same month last year. New advertisers include Target, Citigroup, Wachovia and new Ford Motor Co. products.