More Caples Award Winners

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Single Medium Consumer Campaign


First Place


Entry Name: Meeting Hall/Hall of Mistakes/Wedding/House on the Edge; Agency: The Martin Agency, United States; Creative Director: Steve Bassett; Copywriters: Josh Gold, Ken Hines; Art Director: Sean Riley; Production: Jenny Kennedy; Client: Champion Mortgage


Second Place


Entry Name: Rendezvous the Game of Early Acquisition; Agency: McCann Relationship Marketing, United States; Creative Director: Richard Eber; Copywriter: Larry Laiksin; Art Directors: Chris Duggan, Michele Conwisar; Production: Rhonda Wasserman; Client: Buick


Third Place


Entry Name: All I Want/Marke Room/Steve 3; Agency: Lowe Lintas & P; Artners, United States; Copywriter: Jeffrey Asch; Art Director: Carol Fiorino; Production: John McAdorey; Client: Dell Computer Corp.


Single Medium Consumer Campaign Nonprofit


Second Place


Entry Name: The Main Event; Agency: McCann Relationship Marketing, United States; Creative Director: Richard Eber; Copywriters: Gary Scheiner, Steve Cowles; Art Director: Lisa Pfizner; Client: The Michael J. Fox Foundation for Parkinson's Research


Third Place


Entry Name: Flight Path, Moon; Agency: George Patterson Bates, Australia; Creative Director: Matt McGrath; Copywriter: Amanda Meldrum; Art Director: Sian Binder; Production: Gill Saker; Client: Royal Flying Doctors Service


Multimedia Consumer Campaign


First Place


Entry Name: 101 Better Ways to Save; Agency: M&C Saatchi Direct, Australia; Creative Directors: Bob Price, Paul Taylor; Copywriters: Sandra Galiazzo, Paul Kennedy, Paul Taylor; Art Directors: Tan Gout Nee, Tony Banks; Production: Pat Vitetta, Karen Muxworthy; Client: ANZ Bank


Second Place


Entry Name: It's How You Get Somewhere on


Wall Street; Agency: OgilvyOne Worldwide, United States; Creative Directors: Steve Diamond, Paul Norris; Copywriters: Josh Kemeny, Scott Murray; Art Directors: Stu; Art Cohn, Heath Matyjewicz; Production: Tricia Banks; Client: Ameritrade


Second Place


Entry Name: It's a Skoda. Honest. ; Agency: Archibald Ingall Stretton, United Kingdom; Creative Directors: Steve Stretton, Matt Morley-Brown; Copywriters: Dan Colley, Neil Harris; Art Directors: John Treacy, Richard Lee; Production: Kieran King; Client: Skoda Auto UK


Third Place


Entry Name: Swedish Winter; Agency: Lowe Live, United Kingdom; Creative Directors: Roddy Kerr, ; Arthur Parshotam; Copywriter: Ken Richman; Art Director: Tyrone Probert; Production: Deborah Whitehead; Client: Saab Great Britain Ltd.


Multimedia Consumer Campaign Nonprofit


Second Place


Entry Name: Child Labour Campaign; Agency: Saatchi & Saatchi, Australia; Creative Directors: Malcolm Payntou, Luke Dunkerley; Copywriter: Luke Chess; Art Director: Vince Lagana; Production: Jenny McMahon; Client: UNICEF Australia


Second Place


Entry Name: Volunteering World; Agency: Leonardo, United Kingdom; Creative Director: Gary Sharpen; Copywriter: Wesley Hawes; Art Directors: Stu; Art Button, Dave Brady; Production: Jackie Graham; Client: VSO


Single Medium Business Campaign


First Place


Entry Name: Polaroid and Film; Agency: George Patterson Bates, Australia; Creative Director: Robin Sinclair; Copywriter: Joff Dumas; Art Director: Anna Constanti; Production: Eileen Boere; Client: The National Australia Bank


First Place


Entry Name: Mission Ole Olsen; Agency: OgilvyOne Worldwide, Germany; Creative Director: Dieter Denk; Copywriters: Sonja Karl, Jorg Bewersdorff; Art Director: Dorothea Schulz; Client: American Express International


Second Place


Entry Name: What's a Thumb Good for? Got a Right Thumb?; Agency: The Martin Agency, United States; Creative Director: Valerie Foley; Copywriter: Brad Gilmore; Art Directors: Ken Spera, John Goldberg; Production: Jan Conception; Client: FMC Corp.


Third Place


Entry Name: Veritas Selection; Agency: SkaDialog Werbeagentur, Germany; Creative Director: Alexander Szugger; Copywriter: Alexander Szugger; Art Directors: Ingo Romling, Thomas Satori; Client: Veritas SG Investment Trust GmbH


Multimedia Business Campaign


First Place


Entry Name: Pyramid Power; Agency: OgilvyOne Worldwide, Singapore; Creative Director: Shane Weaver; Copywriters: Shane Weaver, Tan Kim Lee; Art Director: Shayne Pooley; Production: Christopher Chan; Client: OgilvyOne Worldwide


Second Place


Entry Name: A Game You'll Never Play/Turn the Shipping/Fore; Agency: The Martin Agency, United States; Creative Directors: Valerie Foley, Cliff Sorah; Copywriters: Cedric Geise, Joel Jamison, John Mahoney; Art Directors: Kathryn Gammino, Laurie Gilmore, Mark Zukor; Production: Lenore Harris, Jenny Schoenherr; Client: United Parcel Service


Third Place


Entry Name: Everyday Savings - Spend Activation; Agency: DraftWorldwide, United States; Creative Directors: Ed Flanagan, Peter Van Dijk; Copywriter: Peter Van Dijk; Art Directors: Dale Hazelton, Ed Flanagan; Production: Jackie Anderson, David Lacey; Client: American Express Small Business Services


Third Place


Entry Name: Top Agents-License to Win; Agency: Proximity, Portugal; Creative Director: Joao Geada; Copywriters: Miguel Pate, Joana Leal; Art Directors: Joao Geada, Lelso Eduardo; Client: Novis Telecom


Irving Wunderman Award


Richard Eber, MRM Partners Worldwide


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