MoPhap, MeMedia partner to deliver relevant ads to mobile users

Share this article:

MoPhap, a mobile advertising network, and MeMedia, an advertising service provider and ad network, have partnered. Under the agreement, MeMedia will use MoPhap's SparkMobile technology to deliver multimodal targeting technologies to mobile users.

"This addresses ad fill, an issue that plagues any type of new media," said Bob Walczak, MoPhap founder and CEO. "However, from our perspective, we're approaching the fill issue the correct way by using a master ad server to decide which is the most targeted, effective and valuable ad to serve a customer. Third-party ad serving is a similar strategy that fueled success in online advertising, and we're incorporating the same methods in mobile."

The MoPhap/MeMedia partnership bridges the online and mobile worlds - a business shift that is piquing the interest of online ad networks across the country.

The MoPhap/MeMedia partnership continues to raise awareness of both MoPhap's advanced behavioral targeting capabilities and MeMedia's multimodal approach to Web, desktop and mobile advertising utilizing its behavioral advertising widgets.

"It's a multi-pronged approach that leverages existing online advertiser relationships to extend their campaigns into mobile for higher ad fill," Walczak said. "Plus, it leverages online publisher relationships to create additional ad inventory."

Ultimately, this allows MoPhap to help online ad networks extend their presence into the mobile environment using a self-service technology platform.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.