Moore Wallace Launches Consolidated DM Division
Moore's acquisition of Wallace, which became final May 15, left the merged company with two direct marketing divisions. The creation of the new division, Moore Wallace Response Marketing Services, represents a consolidation of the two separate divisions.
The new division will operate five direct mail production facilities in the following locations: Clinton, IL; Green Bay and De Pere, WI; Tonawanda, NY; and La Palma, CA. The division also operates in Europe, where its headquarters is in Brussels and its production facilities are in Belgium, France and the Netherlands.
Moore Wallace Response Marketing provides clients with a variety of direct marketing services, including: direct marketing strategy, list brokerage, data work and modeling, creative design, copy writing and offer development, and color web and digital print. It operates more than 250 data imaging systems in its facilities.