Montreal Telemarketer Agrees to Fine

Share this article:
A Canadian telemarketing firm agreed to pay a fine of about $197,000 U.S. to settle charges that it ran a misleading campaign enticing consumers with a free-prize offer, the Canadian Competition Bureau said this week.


Montreal-based Farber Blake Corp. called consumers in Canada and New Zealand to tell them they had won prizes including cash, a boat or a Bahamas cruise, according to the bureau. But to claim the prize, consumers had to buy a promotional item such as coin sets or art, the bureau charged.


Furthermore, the bureau claimed Farber Blake sold the items at inflated prices and failed to inform consumers of their true value, the bureau said. Exact prices paid by consumers were not disclosed.


Farber Blake was one of four Montreal telemarketing firms charged by the competition bureau with violating Canadian laws against misleading advertising in June 2001. The other firms -- S.D. Prestige Enterprises, L.A. Premiums and J.C.&A. -- also were accused of offering prizes to consumers on the condition that they buy overpriced promotional items.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.