Montreal CRM Firm Snares Financial Services Contract

Share this article:
Customer intelligence provider Sand Technology won a $6.2 million Canadian contract to assist a European financial services firm with its direct marketing campaigns, the Montreal company said yesterday.


Further details about the client were not disclosed. Sand's ClarityBlue CRM analytics division will host the client's data on the Sand Analytic Server, which can integrate information from a data warehouse, operational systems and legacy databases into a single, indexed repository.


ClarityBlue will help the client shorten the time to carry out direct mail and telemarketing campaigns and assist in targeting prospects and existing customers for credit card, savings and loan offers. Sand said the new client acquisition marks an effort to expand its customer analytics business from the mobile telecom industry in the United Kingdom to the financial services industry.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.