Direct Line Blog

Month after Meredith hire, Chrysler picks roster of ad agencies

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Chrysler Group has hired four agencies to handle advertising for its brands. The car-maker is terminating its long-time partnership with BBDO, which is closing its Troy, MI office. Last month, Chrysler hired Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada.

Fallon is overseeing work for the Chrysler brand, while GlobalHue is doing likewise for Jeep. Wieden & Kennedy is managing ads for Dodge, and the Richards Group is doing the same for Ram trucks.

In April, Chrysler filed for Chapter 11 bankruptcy protection.

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