Month after Meredith hire, Chrysler picks roster of ad agencies
Chrysler Group has hired four agencies to handle advertising for its brands. The car-maker is terminating its long-time partnership with BBDO, which is closing its Troy, MI office. Last month, Chrysler hired Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada.
In April, Chrysler filed for Chapter 11 bankruptcy protection.