Monster Selects Unica's Affinium

Share this article:
Unica Corp., Waltham, MA, said yesterday that career site Monster.com selected its Affinium 6 software to provide centralized offer management and tracking across its U.S.-based marketing communications.


Monster will implement Affinium 6's customer predictive analysis and demand generation solutions, including campaign management for cross-channel execution, real-time interaction management and permission-based e-mail marketing. Monster expects to improve its consumer experience by delivering personalized and targeted offers and content based on each member's profile and interactions across all channels.


"A key aspect of the growth of the Monster brand has been our job seeker base," said Matthew Resteghini, director of consumer relationship marketing at Monster.


The homegrown system Monster currently uses has very limited personalization and targeting capabilities, he said. The company expects to begin the implementation process this month.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.