MoneyForMail.com to Offer Credit Data

Share this article:
MoneyForMail.com, Palo Alto, CA, on Aug. 10 said it was preparing to offer a new service for marketers of financial services products that will deliver advertising messages to consumers based on their credit profiles.


The company is in the process of trying to obtain written permission from its 300,000 customers to access their credit reports. Advertisers will be able to use the credit data and other profile information to identify what types of consumers they want to target. MoneyForMail.com will send e-mail solicitations to consumers who meet the profile.


Trans Union Corp., Chicago, will provide MoneyForMail.com with credit reports and credit scores.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.