Money Mailer names Gramata VP of marketing

Couponing firm Money Mailer promoted John Gramata to VP of marketing on February 5. He previously worked as the company's director of marketing analytics.

Gramata will continue to lead Money Mailer's analytics group. His new duties include the execution of brand strategy, interactive initiatives and marketing communications.

A Money Mailer representative could not be immediately reached for comment.

Gramata joined Money Mailer in 2008. He previously worked as senior marketing database analyst at Harte-Hanks, marketing data manager at Ditech.com and manager of professional segment marketing strategy at Gateway. He has also worked at The Marketing Store Worldwide and Wunderman.