Money Mailer Buys Houston Rival

Share this article:
Mailing franchise Money Mailer LLC has bought Town Shopper in a Houston-area coupon co-op consolidation.


The acquisition of Town Shopper, Houston's oldest and largest privately owned cooperative direct mail company, makes Money Mailer the leader in that market. Terms were not disclosed.


Characterized by its red, white and blue envelopes with coupons, Money Mailer has 100 categories of local business and mails eight times a year to 105 million households nationwide. It claims more than 30,000 advertisers.


Town Shopper's acquisition expands Money Mailer's mailing universe from 150,000 homes to an estimated 400,000 in Houston.


Based in Garden Grove, CA, the 23-year-old Money Mailer will add 73 million coupons each year to its Greater Houston mailings. The first mailing is due the first week of January. The company's local franchise will switch to Town Shopper's mailing schedules of nine times a year.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.