Money Mailer Buys Houston Rival

Share this article:
Mailing franchise Money Mailer LLC has bought Town Shopper in a Houston-area coupon co-op consolidation.


The acquisition of Town Shopper, Houston's oldest and largest privately owned cooperative direct mail company, makes Money Mailer the leader in that market. Terms were not disclosed.


Characterized by its red, white and blue envelopes with coupons, Money Mailer has 100 categories of local business and mails eight times a year to 105 million households nationwide. It claims more than 30,000 advertisers.


Town Shopper's acquisition expands Money Mailer's mailing universe from 150,000 homes to an estimated 400,000 in Houston.


Based in Garden Grove, CA, the 23-year-old Money Mailer will add 73 million coupons each year to its Greater Houston mailings. The first mailing is due the first week of January. The company's local franchise will switch to Town Shopper's mailing schedules of nine times a year.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing ...

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.