Monetization

How to Make Money on Your Videos

How to Make Money on Your Videos

At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.

The Art of Visualization

The Art of Visualization

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How much is a picture actually worth?

Content Marketing Is Also About Monetization

Content Marketing Is Also About Monetization

Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.

Social media: Results and reality

Social media: Results and reality

The real value of social media is customer intelligence, not monetization.

Mobile ads hit maturity—now pay up, please

Mobile ads hit maturity—now pay up, please

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Consumers want mobile content for free. Mobile content providers would like to make some money. Something's gotta give.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...