At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.
How much is a picture actually worth?
Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.
The real value of social media is customer intelligence, not monetization.
Consumers want mobile content for free. Mobile content providers would like to make some money. Something's gotta give.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...