Molander Associates Hosting Affiliate Marketing Podcast

Share this article:
Industry veteran Jeff Molander, CEO of Molander & Associates Inc., is introducing a new best practices educational series on affiliate marketing through Internet podcasting.

The series, called "Best Practices in Affiliate Marketing: What Affiliates Want," features 12 small, medium and large brands discussing the state of affiliate marketing this year.

"The challenge for busy online marketers is to access affordable, high-quality, convenient professional education materials in a world that demands they advance based on broad skills development," Molander said from his base in Evanston, IL.

The program's participants include leading marketing executives handling affiliate efforts for their companies. Those taking part in the discussion include's Bobbie Zucker Bryson,'s Dale Petruzzi and Kristin Collier, Lamps Plus' Heidi Chu, Golfsmith International's Jamey Maki, Factory Card & Party Outlet's Jamon Heller and VF Imagewear's John Bancroft.

Other discussants are Team Express' Richard Calentine, Kitchen Collection's Trish Tickle,'s Shane Wat,'s Robert Grosshandler, Vesdia Corp.'s Todd Jirousek and Patrice Colancecco Milligan. A couple of affiliate companies also will participate.

These discussants will participate on a monthly conference call arranged and sponsored by Vintage Tub & Bath. They will discuss topics and trends related to affiliate marketing, with tips on now marketers can work with affiliates to drive demand and sales.

The discussions will be available for download via podcasts and on-demand Web stream at Courtesy of a sponsorship from The Partner Maker, marketing executives can also receive a CD of the podcast through mail at no cost. Requesters should write with name, title, company and mailing address.

"On-demand is hot - the iPod and TiVO's success is proof," Molander said. "Online marketing professionals demand flexibility due to the personal and professional time constraints they're expected to work under. Delivery of educational materials that can help them advance their careers and improve their personal lives makes perfect sense.

"As for the format," he said, "it's all about the cognitive learning cycle. Some people learn faster and retain more by listening as opposed to reading."

Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.