Mokrynskidirect Offers Space Ad Service

Share this article:
Mokrynskidirect, Hackensack, NJ, said yesterday that it has allied with STG Media Corp. to offer Space Adsdirect, a space advertising placement service aimed at driving online customer acquisition for catalogers.


STG Media Corp., Tempe, AZ, is a print media research, planning and buying agency, and its proprietary Print Media Buying System provides the platform for Space Adsdirect.


"For catalogers, the Internet has evolved from an order-entry platform to an opportunity to acquire new customers and add new revenue streams," Mokrynskidirect vice president Wendy McLaughlin said in a statement. "Space ads in targeted publications will drive traffic online and deliver measurable incremental sales. Using STG's tracking capabilities developed for the alliance we capture responders and, more importantly, the sales made from specific ads."


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.