Mokrynskidirect Offers P2 Database From Prefer Network

Share this article:
Mokrynskidirect, Hackensack, NJ, said yesterday that it partnered with Prefer Network to offer the cooperative database company's P2 collaborative database to non-catalog marketers.


Because Prefer Network's cooperative database is for catalogers only, the P2 list rental database was launched in August as a way to make names available to other marketers including financial services, publishing and nonprofit mailers.


Mokrynskidirect was selected to promote the database to the list rental market.


The P2 database has 19.5 million last-12-month buyers from catalog participants and a base price of $105/M. The database is 65 percent female and has an average order of $98.


Selections on the database include recency, dollar, gender, geography, age, presence/age of children, credit card buyers, ethnicity, income, lifestyle and product.


Prefer Network, New York, is a division of CMS Direct, St. Paul, MN. Its cooperative database has 100 million households and offers transactional data down to the SKU level.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US