Mokrynskidirect Offers P2 Database From Prefer Network
Because Prefer Network's cooperative database is for catalogers only, the P2 list rental database was launched in August as a way to make names available to other marketers including financial services, publishing and nonprofit mailers.
Mokrynskidirect was selected to promote the database to the list rental market.
The P2 database has 19.5 million last-12-month buyers from catalog participants and a base price of $105/M. The database is 65 percent female and has an average order of $98.
Selections on the database include recency, dollar, gender, geography, age, presence/age of children, credit card buyers, ethnicity, income, lifestyle and product.
Prefer Network, New York, is a division of CMS Direct, St. Paul, MN. Its cooperative database has 100 million households and offers transactional data down to the SKU level.