Mokrynskidirect Introduces Hollister Retail List

Share this article:
Mokrynskidirect, Hackensack, NJ, said yesterday that it was awarded management of the newly available Hollister Retail file, effective immediately.


Hollister operates 260 U.S. retail stores targeted to ages 14-18. It offers apparel such as jeans, surf shorts, swimwear, polos and tees geared toward a California beach aesthetic.


The file has 1.2 million last-12-month retail store buyers. It also has 178,800 Internet buyers from www.hollisterco.com.


Selections on the file include recency, geography, gender and dollar. The base price is $100/M. The file is 66 percent female with an average order of $75.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.