Mokrynskidirect Introduces Hollister Retail List

Mokrynskidirect, Hackensack, NJ, said yesterday that it was awarded management of the newly available Hollister Retail file, effective immediately.


Hollister operates 260 U.S. retail stores targeted to ages 14-18. It offers apparel such as jeans, surf shorts, swimwear, polos and tees geared toward a California beach aesthetic.


The file has 1.2 million last-12-month retail store buyers. It also has 178,800 Internet buyers from www.hollisterco.com.


Selections on the file include recency, geography, gender and dollar. The base price is $100/M. The file is 66 percent female with an average order of $75.


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