Mokrynski Wins Ulla Popken Management
Mokrynski & Associates Inc., Hackensack, NJ, took over management of the Ulla Popken catalog list of 40,000 last-12-month buyers of large-size women's apparel.The file has an average order of $150, and its 100 percent female buyers have an average age of 40 and an average income of $70,000. Selects include geography, recency and dollar. The base price is $115 per thousand.
