Mokrynski Wins Sierra Trading Post Files
Mokrynski & Associates Inc., Hackensack, NJ, announced yesterday its appointment as list manager for the eight list properties from Sierra Trading Post effective immediately.The Sierra Trading Post catalog file has 579,100 last-12-month buyers. It is 43 percent female with an average age range of 30-50, average income of $55,000 and average order of $75.
The Sierra Woman catalog list has 66,500 last-12-month buyers. It is 67 percent female with an average age of 40 and average order of $77.
The Sierra Traditions for Men list has 38,200 last-12-month buyers. It is 66 percent male with an average age of 42 and average order of $110.
The Sierra Shoes file has 37,500 last-12-month buyers. It is 43 percent female with an average age of 40 and average order of $70.
The Sierra Adventure Edge list has 60,400 last-12-month buyers. It is 53 percent male with an average age of 30 and average order of $80.
The Sierra Outdoors file has 53,000 last-12-month buyers. It is 64 percent male with an average age of 40 and average order of $75.
The Sierra Trading Post.com file has 320,400 last-12-month Internet buyers at postal address. It is 52 percent male with an average age range of 30-50, average income of $55,000 and average order of $120.
The Sierra Travel list has 5,000 names.
Base prices on these files are $110/M except for the Internet list, which is $135/M. Selections on these files include geography, recency, gender, dollar, product and multi-buyers.