Mokrynski Wins Casual Living List, Insert Program

Share this article:
Mokrynski & Associates Inc., Hackensack, NJ, announced its appointment yesterday as manager for the Casual Living catalog list and package insert program effective immediately.


The Casual Living mail-order file has 410,000 last-12-month buyers. They are 95 percent female with an average age of 40, average income of $75,000 and average order of $70. The file is selectable by recency, geography, dollar, multi-buyers and credit card. Base price is $114/M.


The Casual Living package insert program is made up of 645,000 annual packages and costs $60/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.