Mokrynski Teams With Consultancy for Catalog Forums

Share this article:
Mokrynski & Associates Inc. has partnered with F. Curtis Barry & Co. to offer two executive forums for catalog professionals titled "Long Term Growth Strategies for Multi-Channel Operations -- Opportunities and Innovations."

The sessions are scheduled for Feb. 3-4 in Boca Raton, FL, and Feb. 24-25 in San Diego and will be geared toward catalog company owners and executives. Both will be hosted by catalog firms, the first by Mark Group and the second by Monterey Bay Clothing Co. The cost is $795 per person.

Topics include sales in 2002 and for 2003 and 2004; opportunities and threats to the direct-to-customer industry; effective Internet and e-mail marketing techniques; profit-and-loss analysis; reducing cost per page by bringing creative in-house; and call center and fulfillment productivity trends.

Mokrynski, Hackensack, NJ, provides list brokerage and management to many catalog clients while F. Curtis Barry provides consulting services to catalogers. More information about the forums can be obtained at

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US