Mokrynski Teams with Consultancies to Offer Catalog Forum

Share this article:
Mokrynski & Associates Inc. has partnered with F. Curtis Barry & Co. and Howard Consulting Inc. to offer two executive forums for catalog professionals titled "Survive and Thrive in 2002."


The sessions are scheduled for Feb. 8-9 in San Francisco and Feb. 18-19 in Boston and will be geared toward catalog company owners and executives. The cost is $795 per person and registration is restricted to two people per company.


Some of the topics to be covered include developing strategies for 2002; reducing operating costs while maintaining service levels; managing multi-channel operations; refining prospecting strategies and mailing costs; developing strategies to increase sales; leveraging Internet presence; fine-tuning merchandising plan; and optimizing inventory levels.


Mokrynski, Hackensack, NJ, provides list brokerage and management to many catalog clients while F. Curtis Barry and Howard Consulting both provide consulting services to catalogers.


More information about the catalog forums can be obtained at www.mokrynski.com/forum.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.