Mokrynski Reintroduces ProflowersMokrynski & Associates Inc., Hackensack, NJ, reintroduced the Proflowers file to the list market after an absence.
The Proflowers file has 794,700 last-12-month buyers of cut flowers and plants from this Internet and direct mail marketer.
The file is 45 percent female with an average age of 41 and average income range of $65,000-80,000. Selects include geography, recency, gender, dollar, business address, last purchase and multi-buyers.
Mokrynski suggests the file for online and offline offers such as gifts, collectibles, gardening, home decor, housewares, fundraising, publishing and credit cards.