Mokrynski Grabs Linen Source List

Share this article:
Mokrynski & Associates Inc., Hackensack, NJ, announced its appointment yesterday as manager for the Linen Source customer list of 315,000 catalog buyers effective immediately.


Linen Source buyers are 78 percent female with an age range of 40-59 and average household income of $75,000. They spend an average of $200 per order on items such as linens, tabletop gifts and home furnishings.


Selections on the file include geography, recency, dollar and multi-buyers. The base price is $122/M. New selects, modeling and optimization will be added to the file in the next few months, Mokrynski said.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.