Mokrynski Gets Signals, Wireless Files

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A little more than a month after acquiring the Signals and Wireless catalogs, Universal Screen Arts, Hudson, OH, consolidated management for its list properties with Mokrynski & Associates Inc., the list company said yesterday.


The two titles, purchased from Target Corp. by Universal Screen Arts in late April, join the company's catalog roster of Art & Artifact and What on Earth at Mokrynski.


The Signals file has 274,300 12-month buyers. It is 72 percent female with an average age of 48, average household income of $62,000+ and an average order of $92. Selects include geography, recency, gender, credit card, multi-buyers, dollar and product. Base price is $105/M. Signals also offers 8,300 Canadian buyers.


The Wireless file has 336,900 12-month buyers. It is 70 percent female with an average age of 48, average household income of $62,000+ and an average order of $99. Selects include geography, recency, gender, credit card, multi-buyers, dollar and product. Base price is $100/M. Wireless also offers 4,700 Canadian buyers.


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