Mokrynski Gets Signals, Wireless Files

Share this article:
A little more than a month after acquiring the Signals and Wireless catalogs, Universal Screen Arts, Hudson, OH, consolidated management for its list properties with Mokrynski & Associates Inc., the list company said yesterday.


The two titles, purchased from Target Corp. by Universal Screen Arts in late April, join the company's catalog roster of Art & Artifact and What on Earth at Mokrynski.


The Signals file has 274,300 12-month buyers. It is 72 percent female with an average age of 48, average household income of $62,000+ and an average order of $92. Selects include geography, recency, gender, credit card, multi-buyers, dollar and product. Base price is $105/M. Signals also offers 8,300 Canadian buyers.


The Wireless file has 336,900 12-month buyers. It is 70 percent female with an average age of 48, average household income of $62,000+ and an average order of $99. Selects include geography, recency, gender, credit card, multi-buyers, dollar and product. Base price is $100/M. Wireless also offers 4,700 Canadian buyers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.