Mokrynski Gains Touch of Class File

Share this article:
Mokrynski & Associates was chosen as list manager of the Touch of Class catalog yesterday.


The catalog features an assortment of home furnishings, gifts, monogrammed bed and bath fashions as well as children's items. The file consists of 277,000 12-month buyers and 152,000 six-month buyers. The average order is $145, and the average age is 45. The buyers are 95 percent female.


Selects include geography, recency, dollar and gender.


Mokrynski, Hackensack, NJ, also will handle Touch of Class' package insert program. The cataloger mails 265,000 packages each year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US