Mokrynski Gains Plus-Size File

Share this article:
Mokrynski & Associates Inc. took over management of the Avenue Catalog file of more than 50,000 last-12-month plus-size apparel buyers.


The file is mostly female with an age range of 40-50 and an average household income of $65,000. The average unit of sale is $115.


Selects include geography, recency and dollar, and the base price is $116/M. Mokrynski recommends the list for offers such as apparel, jewelry, publications, health, beauty, gifts and collectibles.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.