Mokrynski Gains One Hanes/Just My Size

Share this article:
Mokrynski & Associates, Hackensack, NJ, was named manager of the One Hanes Place/Just My Size insert media programs.


There are 2 million annual packages for the package insert program, and 34 million catalogs are mailed annually for the blow-in program. The PIP costs $60/M. The blow-in program costs $35/M.


The average age of buyers is 45, and the average annual household income is $60,000. The file is 98 percent female, 75 percent are married and 85 percent are homeowners. The average unit of sale is $50-$60.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.