Mokrynski Gains One Hanes/Just My Size

Share this article:
Mokrynski & Associates, Hackensack, NJ, was named manager of the One Hanes Place/Just My Size insert media programs.


There are 2 million annual packages for the package insert program, and 34 million catalogs are mailed annually for the blow-in program. The PIP costs $60/M. The blow-in program costs $35/M.


The average age of buyers is 45, and the average annual household income is $60,000. The file is 98 percent female, 75 percent are married and 85 percent are homeowners. The average unit of sale is $50-$60.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.