Mokrynski Enhances Crosstown Traders Master File

Share this article:
Mokrynski & Associates Inc., Hackensack, NJ, announced the first-time availability yesterday of the Crosstown Traders Enhanced Master File of 2.2 million last-12-month buyers.


The database consists of buyers from the Crosstown Traders catalog files Bedford Fair, Brownstone Studio, Coward Shoe, Intimate Appeal, Lew Magram, Monterey Bay, Old Pueblo Traders, Regalia and Willow Ridge.


The file is 98 percent female with a median age of 45+, household income of $60,000 and average order of $110. Selections on the database include recency, geography, product, credit type, adult age, lifestyle/interest, ethnicity, size, purchase type, children's age, donor, religion, homeowner, marital status and multi-buyers. The base price is $100/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.