Mokrynski Enhances Crosstown Traders Master File

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Mokrynski & Associates Inc., Hackensack, NJ, announced the first-time availability yesterday of the Crosstown Traders Enhanced Master File of 2.2 million last-12-month buyers.


The database consists of buyers from the Crosstown Traders catalog files Bedford Fair, Brownstone Studio, Coward Shoe, Intimate Appeal, Lew Magram, Monterey Bay, Old Pueblo Traders, Regalia and Willow Ridge.


The file is 98 percent female with a median age of 45+, household income of $60,000 and average order of $110. Selections on the database include recency, geography, product, credit type, adult age, lifestyle/interest, ethnicity, size, purchase type, children's age, donor, religion, homeowner, marital status and multi-buyers. The base price is $100/M.


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