June 10, 2004
Mokrynski Debuts Sure Fit Catalog Blow-ins
Mokrynski & Associates Inc., Hackensack, NJ, was named program manager for the new-to-market Sure Fit Slipcovers catalog blow-in program. The program offers 3 million catalogs for 2004 and costs $30/M.
Sure Fit catalog buyers are 87 percent female with an age range of 25-54, an average household income of $50,000+ and an average order of $150.