Mokrynski Debuts Sure Fit Catalog Blow-ins

Share this article:
Mokrynski & Associates Inc., Hackensack, NJ, was named program manager for the new-to-market Sure Fit Slipcovers catalog blow-in program. The program offers 3 million catalogs for 2004 and costs $30/M.


Sure Fit catalog buyers are 87 percent female with an age range of 25-54, an average household income of $50,000+ and an average order of $150.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.