Mokrynski, Consultancy Announce Annual Executive Forums

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List brokerage and management firm Mokrynski & Associates Inc., Hackensack, NJ, announced the dates yesterday for its third annual executive forums for catalog and multi-channel marketing professionals, in partnership with consulting firm F. Curtis Barry & Co.


This year's forums are titled "Winning Multi-Channel Strategies for Growth and Profits."


The two sessions are scheduled for Feb. 2-3 at the Westin Horton Plaza, San Diego, and Feb. 9-10 at The Hyatt Regency Pier 66 in Ft. Lauderdale, FL. The cost is $795 per person with a two-person per company limit.


Topics include a 2003 sales review and plans for 2004-2005, catalog operating benchmarks, call center and productivity benchmarks, inventory ratios, list performance, Internet opportunities and e-mail marketing benchmarks and strategies.


For more information, call Jeff Barry at 804/740-8743.


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