Mokrynski Changes Name, Expands Offerings

NEW ORLEANS - Longtime list brokerage and management firm Mokrynski & Associates Inc., Hackensack, NJ, unveiled a new corporate name and expanded approach yesterday at the DMA's fall show.

The newly christened Mokrynskidirect will continue to cater to its core market of catalogers but also will branch out to more diverse markets and strategies including search marketing and analytics, according to president Dennis Bissig.

"It's all about growth," Bissig said. "Mailers need more information about what they are doing, and we aim to provide it."

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