Mokrynski Changes Name, Expands Offerings

Share this article:
NEW ORLEANS - Longtime list brokerage and management firm Mokrynski & Associates Inc., Hackensack, NJ, unveiled a new corporate name and expanded approach yesterday at the DMA's fall show.


The newly christened Mokrynskidirect will continue to cater to its core market of catalogers but also will branch out to more diverse markets and strategies including search marketing and analytics, according to president Dennis Bissig.


"It's all about growth," Bissig said. "Mailers need more information about what they are doing, and we aim to provide it."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.