Mokrynski & Associates to Manage J. Crew Lists
Mokrynski & Associates Inc., Hackensack, NJ, said Monday that it was named list manager for J. Crew's files, which include more than 1.8 million mail-order buyers who spent an average of $126 per order.J. Crew is a retailer and cataloger of casual and classic American styles of apparel. The people in the J. Crew masterfile have a median age of 35 and an average income of $75,000-plus. About 83 percent are homeowners, 63 percent are married, 46 percent have children and 72 percent are college educated.
Other lists within the masterfile include retail store buyers, parents of college students as well as students themselves, Internet buyers at their home addresses, enhanced mail-order buyers and Canadian buyers.
