Mokrynski & Associates Takes SDV Vitamins List

Share this article:
Mokrynski & Associates Inc., Hackensack, NJ, in December was named list manager of SDV Vitamins, which offers vitamin supplements including minerals, herbal formulas, health and beauty items, weight management and digestive aids. Most buyers are between 55 and 65 years old and spend $40 to $45 per order. The file will be updated quarterly. Other lists include Ducks Unlimited Catalog whose buyer's average age is 42 with a household income of $60,000; and Colorful Characters, whose buyers are 95 percent female and interested in animated character theme merchandise.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.