Mokrynski & Associates Takes SDV Vitamins List

Share this article:
Mokrynski & Associates Inc., Hackensack, NJ, in December was named list manager of SDV Vitamins, which offers vitamin supplements including minerals, herbal formulas, health and beauty items, weight management and digestive aids. Most buyers are between 55 and 65 years old and spend $40 to $45 per order. The file will be updated quarterly. Other lists include Ducks Unlimited Catalog whose buyer's average age is 42 with a household income of $60,000; and Colorful Characters, whose buyers are 95 percent female and interested in animated character theme merchandise.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.