Mokrynski & Associates Takes SDV Vitamins List

Share this article:
Mokrynski & Associates Inc., Hackensack, NJ, in December was named list manager of SDV Vitamins, which offers vitamin supplements including minerals, herbal formulas, health and beauty items, weight management and digestive aids. Most buyers are between 55 and 65 years old and spend $40 to $45 per order. The file will be updated quarterly. Other lists include Ducks Unlimited Catalog whose buyer's average age is 42 with a household income of $60,000; and Colorful Characters, whose buyers are 95 percent female and interested in animated character theme merchandise.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US