May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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40 Under 40: 2013 Call For Entries Now Open!

Yankee Candle Lures Men With Bacon and Popcorn

For Club Monaco, Social is Always in Season

February 02, 2000

Mokrynski & Associates Takes SDV Vitamins List

Mokrynski & Associates Inc., Hackensack, NJ, in December was named list manager of SDV Vitamins, which offers vitamin supplements including minerals, herbal formulas, health and beauty items, weight management and digestive aids. Most buyers are between 55 and 65 years old and spend $40 to $45 per order. The file will be updated quarterly. Other lists include Ducks Unlimited Catalog whose buyer's average age is 42 with a household income of $60,000; and Colorful Characters, whose buyers are 95 percent female and interested in animated character theme merchandise.

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Apologies for Earlier Newsletter

Dear Readers: An earlier version of today's newsletter was sent with broken links. We apologize for this and have since resolved the issue. The links in this new version are working. Thanks for your understanding and we hope you enjoy today's newsletter.