Mokrynski Adds Mark Group Internet Buyers at Postal Address

Share this article:
Mokrynski & Associates Inc., Hackensack, NJ, announced the addition of Internet buyers at postal address to the Mark Group catalog files, which include Mark, Fore & Strike, Charles Keath and Boston Proper.


The Mark, Fore & Strike catalog of women's apparel has more than 31,000 12-month Internet buyers at postal address. The average order on the file is $130. Buyers range in age from 45 to 65 and the average household income is $70,000.


The Charles Keath catalog of gifts, home décor and apparel has more than 28,000 12-month Internet buyers at postal address. The average order on the file is $115. Buyers have an average age of 45 and the average household income is $50,000.


The Boston Proper catalog of women's apparel has more than 55,000 12-month Internet buyers at postal address. The average order on the file is $180. Buyers range in age from 30 to 55 and the average household income is $80,000.


All three files are primarily female and updated monthly. Additional selections include geography, recency, dollar, age, income and size.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.