Mokrynski Adds Dr. Leonard's, Carol Wright Lists

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Mokrynski & Associates Inc. announced yesterday that it assumed management of the Carol Wright Gifts and Dr. Leonard's Healthcare catalog lists Feb. 1.


The Carol Wright Gifts catalog file has more than 1.7 million last 12-month buyers of housewares, general merchandise and other products. The file is 56 percent female and has an average order of $32. Carol Wright buyers have an average age of 48 and an average income of $30,000 to $35,000.


Selections on the list include geography, recency, gender, dollar and product.


The Dr. Leonard's Healthcare catalog file has more than 2.4 million last 12-month buyers of healthcare, personal care and home accessory products. The file is 56 percent female and has an average order of $38. Dr. Leonard's buyers have an average age of 55 and an average income of $30,000 to $35,000.


Selections on the list include geography, recency, gender, dollar and product.


Mokrynski & Associates, Hackensack, NJ, recommends these files for offers of apparel, health and beauty products, general merchandise, housewares, publications and more.


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