Moen Taps Optiem for E-Mail Marketing

Share this article:
Moen Inc.,North Olmsted, OH, one of the leading U.S. makers of residential and commercial plumbing products, has named Optiem LLC, Cleveland, to handle e-mail marketing.


The account was won following a cold call.


"They were using MessageMedia and doing it inhouse and were not satisfied, so they decided that the right solution for them was to outsource it to a full-solution e-mail agency," said David Eden, president of Optiem.


Optiem's other clients include National City Corp., Targus, IMG, CD Warehouse and the Cleveland Zoo.


Optiem's tasks include cleaning Moen's inhouse e-mail list and the purchase of 90,000 addresses. Optiem also will be responsible for tracking the performance of an e-mail campaign that encourages participation in an online sweepstakes and its return on investment.


"They want to acquire new customers, and the other [goal] was to promote their PureTouch Aqua suite, which is a water-filtration system for the home," Eden said.


Targets of the e-mail effort include home remodelers and businesses involved in the home remodeling field.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.