Modern Postcard taps AccuData for list tool

Share this article:

Modern Postcard, a direct mail company, named AccuData Integrated Marketing as its online data provider. The postcard marketer will use AccuData's on-demand customized data tool, List Choice.

Dan Anglin, list sales & data solutions manager for Modern Postcard, said in an announcement that the direct marketer chose AccuData in part for its rich set of features. “We want to pass on any competitive advantage to our clients so that their direct mail campaigns can be more efficient and effective,” he said.

Modern Postcard will be able to give customers access to more features and functionalities that it says can result in finer targeting and increased ROI in their direct mail campaigns.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »