Modern Marketing

Marketing—It's A-Changin'

Marketing—It's A-Changin'

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Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.

Marketing Isn't About Hype—It's About Help

Marketing Isn't About Hype—It's About Help

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Increased competition poses new challenges for today's marketers. Turns out that a helpful attitude may be the way to break through the noise.

Email Marketers Need Not Apply

Email Marketers Need Not Apply

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Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

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Why this is the year—and era—of change in the field of marketing.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...