Modeling Will Help Financial Firm Pick Branch Sites

Share this article:
Integras, the new analytical services division of Claritas Inc., San Diego, said yesterday that it signed an agreement with financial holding company Branch Banking & Trust Corp. to provide custom site modeling tools in support of a branch optimization and expansion program this year.


BB&T will use Integras' iMODEL system, a site and market assessment application, to prioritize markets and optimize the number and location of branches within markets.


BB&T, Winston-Salem, NC, plans to build as many as 50 branches this year. It currently operates more than 1,100 banking offices in the Carolinas, Virginia, Maryland, West Virginia, Kentucky, Tennessee, Georgia, Florida, Alabama, Indiana and Washington, D.C.


Claritas announced the formation of the Integras division earlier this month.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.