Global online media marketplace Mochila plans a marketing and administrative expansion after securing $8 million in Series B financing. The financing for the media site was led by Charles River Ventures, Waltham, MA, and Mochila's previous investors: Mission Ventures, The Greenspun Corp. and Jerry Colonna. With this money we're going to be able to expand our marketing and our administrative capabilities, said Benjamin Chen, chairman and chief technical officer at Mochila, New York. Our direct sales team will be handling sophisticated clients like wire services or larger publishers. Mochila is a marketplace for print, audio, video and photo content. Its syndication service lets editors acquire the rights to content a la carte and on demand. The site provides tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. The firm was introduce