Mobium Releases Virtual Book on BTB Branding
Mobium 1.0 is a 600-plus page virtual branding book intended to provide business-to-business marketers and communications professionals with analytical tools for integrated BTB branding. It includes anecdotes, graphics and tactics.
Solutions covered include delineating and increasing the scope and impact of a brand and amassing and assessing critical data about customers that may dictate a brand's integration into an effective communications program.
Categories covered include understanding change, five ways to handle change tactically, a shift in the control of information and why products are bought, not sold. Many case studies examine solutions in action.